2707 also is TWENTYSEVENOSEVEN, VINGTSEPTZEROSEPT or SIEBENUNDZWANZIGNULLSIEBEN.
Numbers are local and global.
But in the end 2707 is the birth-date of the designer.
After many years working as a designers for some of scandinavia´s largest fashion labels, In 2004 Designer Morgan Sundberg decided to launch the own label 2707.
The first collection only contained 15 white shirts, mixed together with a t-shirt. For ex. the top of the garment could be a T-shirt and the bottom a shirt, inspired by women who raid the male wardrobe. The philosophy of taking a classic garment and twisting it in to new expressions and proportions, still lives within the collection even though it has grown into a full collection.
Fall 2008 a small men´s collection was introduced.
To always be forward-thinking and in progress without losing identity is what we at 2707 strive for when we do the collection, to make the avant-garde of today and tomorrows classics, garments who live outside short trends, to minimize in stead of maximize.